A book is judged by its cover. And that applies to a website too. Repeated study on human’s behavior with website says that people arriving at a website will leave it within just 8 seconds. It’s just like the choice the clothes you wear, talks about your outlook and your overall personality. It’s an undeniable fact that the first step in achieving high volume online visitors is through user interface design of your website. And that a website designer must give high value & substance to the user interface of the website.
The internet is a mammoth market place and your website is a shop in that market. Not everybody wants to come and know what you offer unless you have something unique & alluring outside the shop (which is your website) to attract the shoppers. Now going by the above fact, all you have got is 8 seconds to bring business through your website. People spend not more than 15 minutes in total to hunt for the right website with the right keyword, arrive at the site that can satisfy their needs, place the order, make the payments and leave it. So how smart are you in influencing them to buy your product or service offering? The design and layout of your website is what will appeal visitors to take a second look.
In the Online Business dome, a visitor tends to attribute & associate the quality of your website to the eminence of your business. An old, obsolete website design will signify an old, outmoded business. It will get the visitor’s spirits down in no time. So it is very important to realize that quality of your business is mirrored to the look and feel of your website. Your website is the face of your business. The website is the only connection that a visitor has with you and your website. And if it fails to impress, it will then be the last time they will think about doing business with you.
A web designer’s ability and expertise lies in creating a website layout that can draw potential traffic or ignite curiosity among online users. Every single element, starting from the initial framework, the website layout, savvy HTML component, tabs, drop down menus, search button, navigation design, graphic design, color experience site map, and the overall artistic taste, needs to be addressed with supreme care. Consider the rise in the e-commerce websites today where most people are greatly reliant over the internet to decide their best choices. Can you afford to lose a visitor by bouncing back from your website?
Your website is the most dominant marketing tool. A website has the power to make or break a business. A website should always be a part of your overall business plan. Never consider it as a postscript or an addition. But the most tragic part of a business is that, we spend so many hours in discussing strategies, laying foundations, setting up skills, man powers and several millions in getting the requisite tools in place, but forgetting a solitary orphan called website which could perhaps be the most loyal employee you can have for your business.
